Whirlpool Corporation Privacy Notice to Customers
Updated 1 July, 2018
Whirlpool Corporation is a leading global manufacturer and marketer of major home appliances. Major brand names used in the United States include Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator, Roper, Estate, EveryDrop, Swash and Affresh.
We understand that visiting a company's web site or doing business by email, phone, fax or direct (postal) mail requires trust on your part. We value this trust, and if we collect or use information about you, we will do so in a responsible manner consistent with this Statement.
This page describes how Whirlpool Corporation and its brands handle information we learn about customers in the United States. Certain specialized services offered by Whirlpool Corporation, such as the Smart Appliance Services, have their own websites and corresponding privacy statements that can be viewed on those websites.
Your consent and preferences.
What kind of information does Whirlpool Corporation collect?
What are cookies, web beacons, and log files?
How does Whirlpool Corporation use and disclose information about me?
Personal Data (Privacy) Ordinance (the “Ordinance”)
How will Whirlpool Corporation make changes to this policy?
How does Whirlpool Corporation secure my personal information?
What about the security of linked sites?
Information Collected from Children Under the Age of 13.
U.S.-EU Privacy Shield and U.S.-Swiss Privacy Shield
Can I update or change my information?
Your acceptance of Whirlpool Corporation's privacy practices.
Whirlpool Corporation may, from time to time, contact you with communications regarding our products or services. These communications may come from Whirlpool Corporation or one of its brands, and may involve product information, marketing or promotions, research, and/or other topics. To contact you, Whirlpool Corporation and its brands may use the information you provide to us, including e-mail, direct (postal) mail, fax or phone. You may, at any time, inform us that you do not want Whirlpool Corporation and its brands to contact you by sending your request to our Privacy Officer using the contact information below. You may also opt-out of promotional e-mail communications from one of our brands by clicking on a link provided in that brand's promotional e-mail message. However, please note that you cannot opt-out from all communications, as Whirlpool Corporation and its brands may need to send you information related to our products (e.g. warranties, service reminders, etc.), your orders or accounts, etc.
Whirlpool Corporation collects two types of information: Personal information and aggregate or "combined" information. We may also receive Personal information about you from third-party sources, such as commercially-available sources, social media platforms, and providers of third-party products or services, and combine such Personal information with other Personal information that we have collected. Personal information is data specifically about you, which you typically provide on a voluntary basis. Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically. You cannot “opt-out” from having aggregate information collected.
Web beacons – web beacons are miniscule electronic image files that can be embedded within a web page or included in an e-mail message, and are usually invisible to the human eye. When used, web beacons (also known as “clear GIFs” or “tracking pixels”) may tell us such things as: how many people are coming to our web sites, whether they are one-time or repeat visitors, which pages they’ve viewed and for how long, how well certain online advertising campaigns are converting, and other similar web site usage data. When used in an e-mail, web beacons can tell us the time the e-mail was opened, if and how many times it was forwarded, and what links users click on from within the e-mail message. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests, as well as make you aware of Whirlpool Corporation products, services, and/or special offers in which you may be interested.
Log Files – these are files that record web activity and gather non-personal statistics about your visit to or use of our web sites. Log files may help us capture, among other things: (i) your IP Address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP) (note that, depending on your ISP, the number assigned to your computer can be different every time you connect to the Internet); (ii) the type of browser and operating system you use; and, (iii) other information about your online session, such as the URL you came from to get to our web site and the date and time you visited our web site. In addition to using this information to better understand how our web sites are used, we may use information captured through log files such as an IP Address (together with your personal information) to troubleshoot technical problems, maintain online safety and security, and if necessary, prohibit or restrict access to our Online Services by certain users.
Unless otherwise stated at the point of collection, Whirlpool Corporation may use your personal information for several reasons, including but not limited to, fulfilling orders, informing you about product service and warranty issues, sending you marketing communications, auditing and improving upon the level of service we provide to our customers, etc. Regardless of what may be said at the point of information collection, Whirlpool Corporation reserves the right to contact you in the event of a service notification for your registered appliance, or to issue other notices concerning the safety of your appliance regardless of your stated privacy preferences. Whirlpool Corporation uses aggregate information only as anonymous grouped data to better understand how visitors use our site, such as the pages most frequently viewed, the paths visitors use while navigating the site to optimize the experience, and to count the number of visitors.
Whirlpool Corporation may disclose your information to third parties acting on our behalf, such as call center operators, shippers, servicers, people who analyze data for us, etc. While these third parties have access to some of the information Whirlpool Corporation may have about you, the information is limited to what they need to know to do their jobs. Whirlpool Corporation may disclose and share your information with our brands, such as the ones listed at the beginning of this policy. If Whirlpool Corporation sells an affiliated company or other business asset, we reserve the right to transfer your personal information in connection with such a sale. Also, Whirlpool Corporation may disclose your information as necessary (1) if we determine a web site or policy violation has occurred; (2) if we believe such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights and property of Whirlpool Corporation; (3) to respond to judicial process and in cooperation with law enforcement agencies, national security, or as otherwise required by law; and (4) to assist us in fraud prevention or investigation.
Relating to the Personal Data (Privacy) Ordinance with amendment afterward. This circular sets out the obligations and policies of Whirlpool (Hong Kong) Ltd (“Whirlpool Hong Kong”) under the Ordinance.
We hold details of our customers including names, addresses, telephone numbers and Email address, together with other information which may be necessary for the provision of our services.
From time to time it is necessary for customers to supply us with data in connection with the opening or continuation of customer accounts and the provision of other related facilities and services.
The purposes for which data may be used are as follows:
1. daily operation of our services;
2. conducting customer, product and service surveys;
3. subject to the requirement of the Ordinance, including maintenance contract, direct marketing of products, joint promotion and promotional activities;
4. the handling of customer complaints and enquiries; and matters directly related thereto.
Transfer of Personal Data
Personal data held by us relating to customer will be kept confidential but we may provide such information to:
1. subsidiaries and associated companies within Whirlpool group;
2. any agent, contractor or third party service provider who provides services to Whirlpool group in connection with the operation of our business;
3. the media (in related to the handling of customer complaints and enquiries in certain circumstances)
4. any person who owes a duty of confidentiality to the Whirlpool group.
From time to time, we may update this Policy. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material (that is, we make a major change in the important points of the policy), we may alert you to the changes in a more prominent way. For example, we may temporarily highlight the new or revised sections in this Policy, temporarily post a prominent notice on our home page or registration/login page, or temporarily add the word “Updated” to the title of this Policy and any hypertext links pointing to this Policy. In some instances, we may also send you an e-mail message or other communication telling you about the changes and any choices you may have or actions you can take before they go into effect. Your inaction or continued use of our Online Services after any such alerts or notices, or your acceptance of any changes for which we require your prior approval, will tell us that you agree to these changes. If any changes we make will affect, in a material way, the way we treat any personal information collected directly from children/students, we will first contact parents (or, in the school context, the appropriate educators) and obtain the required form of consent.
Whirlpool Corporation is committed to maintaining the security of the data you provide us and will take reasonable precautions to protect your personal information from loss, misuse or alteration. Please note that there is always some risk in transmitting information over the Internet. We do use secure connections on our web sites to protect credit card information during its transmission.
Some of our web sites may contain links to web sites owned by other companies. Because Whirlpool Corporation has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy statement of each site you visit. Whirlpool Corporation is not responsible for the content or privacy practices of sites owned by other companies.
Our website and applications are aimed at a general audience and Whirlpool Corporation does not generally seek to collect information about children under the age of 13. If we offer an app or website feature that collects information about a child under age 13, we will detail the type of information that we collect and how we use and disclose that information. We will obtain parental consent before we collect, use, store or disclose any personal information about a child under the age of 13. A parent or guardian of a child may contact us to request that we delete such information, if any, from our records. To do so, contact our Chief Privacy Officer.
Whirlpool Corporation and its wholly owned European subsidiaries, such as Whirlpool Europe SRL, participate in and have certified their compliance with the EU-U.S. and Swiss Privacy Shield Frameworks. Whirlpool Corporation is committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.
Whirlpool Corporation is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Whirlpool Corporation complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Whirlpool Corporation is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Whirlpool Corporation may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
As a data subject, you have a right under the Ordinance to check whether Whirlpool (Hong Kong) Ltd holds personal data on you , to obtain a copy of that data and to correct any data relating to you which in inaccurate. Requests for access to data or correction of data should be in writing and made to:
The Data Protection Officer
Consumer Appliances Service Ltd.
Unit D, 7/F, Fou Wah Industrial Building,
10-16 Pun Shan Street, Tsuen Wan, N.T
Administration fee may be charged towards administrative expenses in complying with access requests.
If you do not wish to receive any promotional materials other than those relating to home appliances service, please write to us at the above address (stating your name, address and telephone numbers) so that your wishes can be recorded.
If there is any inconsistency or conflict between English and Chinese version of this circular, the English version shall prevail.
By using this web site or any other Whirlpool Corporation web site, you agree to the terms of this Privacy Statement. This Privacy Statement applies only to information provided by or collected from customers in the United States and is not intended to describe data handling procedures for information collected by other linked web sites or business partners.
We reserve the right to change or update this Privacy Statement at any time.